Author Archives: AtlasSigns

The Apostrophe – The Misunderstood Prince of Punctuation

Apostrophe

The Multiple Personalities of the Apostrophe

The apostrophe can change the entire meaning of your sign or plaque, and as such, requires some thought. As an aid, here is some good and basic information to consider when ordering from Atlas Signs and Plaques. We like to call this “Sign Language”. However, treat the following as a guide, but not the definitive last word in punctuation. When in doubt, do your own research so you can tell us how you want your sign to read. You have the final responsibility, and we will make it the way you send it to us.

There are two main uses for this often confusing little mark.

One is to show ownership or possession. And the second is as a replacement for missing letters.

Single possession is easy. Bill’s Garage, or Bill Smith’s Garage. Some other examples would be Jack’s Man Cave, or Missy’s Sewing Room. Pretty simple, move on.

Showing plural possession is often just as straight forward. If there are a bunch of Smiths that own a garage, then the rules change to show that there are more than one Smith. In this case the apostrophe is placed after the final “s” in Smiths preserving the fact that there are more than one Smith and they own the garage jointly. In this case the sign should read The Smiths’ Garage. To recap: Smith’s Garage means that there is just one Smith that owns the garage. Smiths’ Garage shows possession by multiple Smiths.

Continuing with the concept of multiple ownership, when two or more persons have ownership, then the apostrophe is used only after the last name listed. Such as Ellen and Bill’s Cottage, or Ellen, Bill, and Ben’s Cabin.

Many times it is important not to use an apostrophe because there is no desire to indicate that something is owned. On a Welcome Plaque where the family is greeting guests, no apostrophe is used because there is no possession. It should read The Lancasters Welcome You. No apostrophe is used to plural a name.

The other use is to show that a letter or letters have been left out. A bit of an abbreviation and a way of writing more like we speak informally. It’s means It is, You’re means you are. Haven’t means have not. Could’ve means could have. Don’t means do not.

In sign-making, the slightest error with apostrophes, periods, or case can change the meaning of your words. Look closely yourself, or have someone else read it before you hit the order button.

Not Just for Christmas

Ornaments by Atlas Signs

Ornaments by Atlas Signs

Ready made! IN STOCK. Ready to ship…I know weird huh? I thought it would be fun to do something that I want to do more than what the client wants. I only hope they / you want what we make. But check us out we are selling these on Etsy and Keeping Atlas Signs and Plaques  limited to the signage and plaques we make. Other cool things coming soon too…all this and more at our new store Atlas Space and Place!

How to get in Shape with Atlas Signs and Plaques

Birds on a Branch Address Plaques by Atlas Signs and Plaques

Birds on a Branch Address Plaque

The shape of a plaque can be as important as the written word

We make the sign shape fit the message, define an era, and draw attention to your message. An inspirational message might be placed on a plaque shaped like an open book, a sign discouraging solicitors could best be placed on a shield shape to show authority, your neighborhood or condo association could vote an eared sign as the unifying standard, your  business might be defined by an “old world” look, your seafood restaurant by a scalloped design, or you may just like a specific shape for your gift to Mom. Whatever your desire and reason, Atlas Signs and Plaques can create it. We are not hampered by such out of date concepts like molds or straight saw-cuts, and can give you whatever shape and size you desire. Just to make it easy, you can go to our shape page to see some ideas that will fit your vision. When you contact us, just tell us what shape you are thinking and we will go from there.

Monogram Wedding Plaque by Atlas Signs and Plaques

Monogram Wedding Plaque

One of today’s “buzz words” is “Communication” . Signs and Plaques can enhance the effectiveness of your message using shapes. We have expectations when we see certain shapes. Think of the most obvious which might be the octagonal sign that just screams “Stop”. When we see simple rectangles or squares, we expect information, regulatory messages, or warnings. (We could really share some stories of ignoring some of those warnings, but will save them for another time.) The shape of “No Passing”, “Yield”, and “Railroad Crossing” signs are deeply ingrained into our psyche. We recognize and process the message before we read the words.

Not wishing to limit our discussion to traffic signage, we have other expectations when we observe signs with less universal meanings and we become “tuned in” to local, or state standards. Most states and many communities have standard sign shapes to designate historic sites, scenic routes, or even neighborhoods. Corporations often use shapes as part of their identifying logo. Most of us would recognize by sign shape, Chevrolet, The Weather Channel,  Disney’s Micky Mouse, and Mini Cooper. After a short time, we become aware of the shape and seek them out when looking for specific areas, companies, franchises, or events. The shape of the sign can speak to the observer. We often react to the shape, but do so without thinking much about it.

The designers at Atlas think about it for you. Bringing the shape, font, and message into harmony. Your Arts and Crafts Bungalow Style Home would not look correct sporting

Art Shack Name Plaque Atlas Signs And Plaques

Art Shack Name Sign

an address plaque with a complex shape and frilly typeface, nor would your Victorian Home be harmonious with a hard rectangular address sign combined with angular modern numbers. Our goal is to give your signs the impact that you desire with the use of shapes and fonts that convey feelings, mood, and importance.

Help us to ban the barbaric declawing of cats in the USA

Atlas and Shrugged are cats with claws

Atlas and Shrugged

Would you like your toes cut off?

I don’t think I need to ramble on why it isn’t right. Google the phrase “declawing cats”  and see just what a barbaric practice it is,  and why it should be banned in the USA.

Our cats, Atlas and Shrugs, (pictured above) have all of their claws. They never cause any damage in the house, but do spend time at the scratching post which is a $20.00 item available from pet stores everywhere. They are happy, can scratch their ears, groom, and defend themselves. We can’t imagine mutilating them for our convenience. They are good and gentle  kitties and never extend their claws except to do the natural cat things. They have never drawn blood from us.  We could never cause them the pain of major surgery. Just look at the online photos of how extreme this practice is and you will probably change your mind.

Photo of Shrugged who is a happy cat with claws

Shrugged, All Boy

We would love to hear about your thoughts and feelings about this post. Just send us an email and we will review with the intent of publishing if we feel it is appropriate. We are not adverse to disagreement, and contrasting opinions will not disqualify your comments. We don’t publish links, shouting, vulgar language, or insults, but honor spirited discourse.

Photo of Atlas the Princess Kitty who has all of her claws

Atlas the Princess Kitty

Update, November 3, 2010. We received this great note from Tracey:

Hello
I absolutely support a ban on declawing and I wholeheartedly support the person who set up the petition.
Many consider the USA to be a forwarding thinking country but surely this cannot be correct when this mutilation and torture is advertised and carried out by vets everyday some even offering discounts.  The American Veterinary Medical Association states that declawing should be carried out as a last resort.  They know its usually done as a first resort, they have had the evidence thrown in their face and still they take no action.
I was delighted to be emailed your link and from then to see your article.  Tell me are you a UK based company?
Thanks for highlighting this awful torture on your website.
Tracey