I recently took a call from a female customer with a very interesting question. She said that her husband is notoriously difficult to shop for because all the material possessions he values are in his “man cave” and her gifts “basically never” end up in his man room. How then, can she shop for him when all of her gifts are denied access to his man cave? Is there some type of sign Atlas Signs and Plaques sells that is manly enough for his man cave? Yes, in fact, there is—but not in the manner you would expect. I told her that the best route isn’t trying to get a gift or sign inside the hallowed man cave, but to outfit the exterior of it—with a personalized man cave sign.
The “Man cave” goes by many names: man room, den, bro-land, man pad, etc. Make no mistake: despite those lighthearted epithets a man’s room is sacred ground. Why? Because a man room, in its essence, is a way to retreat from women and feminine sensibility. It’s a place where a man can be free from married-life responsibilities and focus on his interests and hobbies. It’s a space where he can harken back to his days as a bachelor, have a beer, belch freely, and watch the game with the guys. Believe me when I say all these things are vital to a man’s sense of inner balance.
That is not to say, however, that he wants to get away from his wife specifically. It means that he uses his man cave as a retreat from the world of responsibility and expectations. It is for this reason that the man cave is often viewed as a portal to a man’s alter ego. Outside of his man room he is Mr. Charles Robinson, editor-in-chief and dedicated family man. Inside the man room with the guys he becomes Chuck “Short-Change” Robinski, defender of all things masculine and notorious chugger of beer.
Psychologist Sam Martin weighs in on man’s instinctive drive for a “Man Cave”. “Men have had an identity problem since the women’s movement. They have tried to figure out who they’re supposed to be. For a while women wanted them to be more sensitive, so they were more sensitive. Then women wanted them to be more manly. One of the things I discovered is when men have their own manspace, what they put inside of it is really an expression of who they are. Manspace is about establishing an identity for a man. Our premise is that women have control of the look and the feel of the house and that left guys wanting more. Anybody who has a specific interest or hobby or work or collection is going to want a space to indulge that”. Chicago Tribune, 2007.
What is the perfect gift that a wife can give her husband? What is a gift that is guaranteed long term usage? What is the closest that most wives will come to penetrating the man room? It’s the personalized man cave sign.
What he really wants this holiday season is your furthered support of his man space. The man cave plaque delivers that in spades. Customize your own today!
For more manly gifts check out this etsy.com store, specializing in beer-oriented lamps.