Author Archives: AtlasSigns

Stickley Address Plaque: A Craftsman’s Sign

Modern Stickley Bronze

Plain, Simple,and Attractive--Hallmarks of Stickley's Style

Craftsman vs. Victorian. Simplicity vs. excess. New school vs. Old school. These paradigms always seem to be at odds, never more so than in the early 1900’s. Before then, the Victorian style of excessive decoration was the norm; but in 1901, Gustav Stickley (1858-1942) introduced a style that would change the way homes appeared for the next 50 years. When Stickley saw Victorian homes, he did not see them as beautiful, he saw them as being excessively ornate. To him, Victorian owners decorated lavishly because they were hiding personal deficiency. A home is a refuge—a place of solace and solitude; not an excessive building whose beauty the owner hides behind. Our featured sign of the week, the Stickley address plaque, is a great example of the craftsman style and demonstrates the simplicity of Stickley’s vision.

Gustav Stickley was born in Osceola, Wisconsin where he grew up as a farm-boy. When he reached 18 years of age he declined formal education, choosing to work at his father’s stone-masonry instead. He worked with his father until 1876 when he moved to Pennsylvania to work at his uncle’s chair company—Stickley’s first experience in the furniture industry.

Stickley soon formed his own furniture company (which folded), and eventually became the co-founder of a new furniture company using his own ideals during the creation process. Stickley’s furniture ideals made their first appearance in an experimental furniture line called “the new furniture”—an immediate success. With the popularity of Victorian style fading, Stickley published “The Craftsman,” a magazine dedicated to the arts and crafts movement—further the diminishing Victorian’s tired style. The rest, they say, is history.

It is in the spirit of Stickley’s architecture that we made the Stickley Modern Advantage Plaque. This plaque is plain in design: no border, no graphics, and no excess. If you are an owner of a craftsman home, bungalow, or any modestly styled home, then this is the sign for you.

Custom Signs: The Limits of “Custom”

Peace Sign

The Stock Version of "Keep the Peace"

“Custom” is the first word in the URL for this blog. It is also the first word for this blog’s sister site: www.customasap.com. See the trend? Custom. Here at Atlas Sign and Plaques we customize signage for people every day. Most of the custom orders are easily handled; but some requests tend to lean on the ridiculous side of sanity. Here’s a brief snapshot of what’s good customization and what’s impossible. We’ll start with dessert first.

About a month ago we received an order from a customer who loved the design of our “Keep the Peace” plaque. He did not, however, love the words on it because the word “peace” on a peace sign is indeed, tacky. Instead, he requested “Go Easy, Man” in place of “Keep the Peace.”

Done. A crisp, logical replacement of very appropriate and similarly sized words. Well done. Thank you kind sir, we loved making your sign and hope that you enjoy it for a long time.

Go Easy, Man

The Custom Version

 

Stickley Plaque

As You Can See, There's Only Room for 2 Digits

Here’s what we cannot customize. Today I received a call from a customer who wanted to put four digits on our custom Stickley 2 digit address and street name plaque. I told that customer: “It can’t be done”. There is no way that we can cram that many numbers into that small of a space and have the print be legible. It simply cannot be done.

 

Instead of finding ways to cram an infeasible amount of text into a tiny area, I led the customer to our overwhelmingly popular American Craftsman Address Plaque. It offers the same features of the Stickley 2 digit address plaque (street name and number), is styled similarly, and costs about the same (even less). The customer then happily provided the address, street name, and we were on our merry way.

 

Here’s my point. We have an enormous selection of sign templates to choose from. If a certain sign does not look like it will fit your request then keep shopping. We have hundreds of options to choose from. If you don’t find anything then give us a call and we will happily work with you.

 

Craftsman Address plaque

A Very Fine Alternative to the Stickley

Remember, if a sign only has 2 numbers on it, then that’s how many numbers we are able to put on it—the same goes for text. We can customize our signs to say anything you want, or have any numbers you want—just please, for everyone’s well being, keep it reasonable.

 

All of our signs are made in the U.S.A. with American made parts and American labor.

How to Make a Sign Pt. 3

At this point in the sign’s production they all have received their metal coating and are cured to satisfaction, making them ready for the Luminore© finish. This finish is what gives the sign its metal appearance. Our most popular colors are bronze, brass, and silver-nickel; other favorites are iron, pewter, and Verde (like our whale-friends).

Whale Plaques

Wilfred and Willow, Love at First Sight

Just Takin' a Patina Bath

Now that the signs have their real-metal finish they need to be fine-tuned to secure maximum quality and luster. Because the “Aged” effect is highly desirable we give each sign a bath in patina-water, which ages the sign as well as furthers the coloring of the numbers and words.

After the patina is complete we hand polish each sign until the desired gleam is achieved. It is for this reason that no two Atlas Signs are created the same. Each and every one, whether it’s a mass-produced no solicitors sign or a rare whale sign, is unique.

Once hand polishing is finished we add the final ingredient to the sign—a clear coat. The clear coat further protects the sign from the elements (though it doesn’t really need it) as well as contributes to the sign’s already lustrous appearance.

Now the signs are all finished and ready to pack up and ship! Soon our signs will be out the door!

Whales

"Wilfred!" said Willow, "What have you done with your hair!"

Victorian Style Architecture: Innovation and Excess

Victorian Architecture

The Dramatic "Carson House"

The Victorian Era spans from early 1820 to about 1900—roughly the years of Queen Victoria’s reign (1837-1901). The Victorian Era is known for being an age of innovation and wealth: photography was invented, Darwinism was founded, Neptune was discovered, and woman writers gained public attention. Despite being an era of prosperity, living conditions did not necessarily improve universally. Coal mines were at large, the Irish potato famine struck, and the US suffered the Civil War to name a few. Culture has adopted and developed many Victorian innovations, like photography and home electricity, but the lasting image of the Victorian era is in its excessive architecture style.

The beginning of Victorian style architecture is difficult to date accurately because the neo-gothic style predates it so closely. The gothic influence on Victorian homes is plain. It draws upon the ornate, busy-looking exteriors of gothic structures. But the design extends farther than that—there are key visual cues that separate the exterior of Victorian homes from others, to name a few:

Architecture of Victorian Era

Note the Turret and Geometric Construction of this House

 

  • Ornate facades, unlike colonials
  • Gabled roofs
  • Reject the colonial style of symmetry
  • Most are 2-story, sometimes 3
  • Most have roofed porches
  • A turret with a spire attached—the defining image of Victorian homes

 

The interior of Victorian homes are typically as decorated and ornamental as the outside—reflecting the lavish economic climate at the time. Rooms were often built very far from each other—giving the homeowners a sense of privacy. Eventually, the Victorian style fell out of favor in part because homeowners sought a more personal and close feel with their families—something Victorian houses cannot offer. Among others, Victorian interiors are most well know for:

Victorian Interior

Lavish Decoration

 

  • Excessive ornamentation
  • Rich, dark colors like ruby red or forest green
  • Rooms crowded with furniture
  • Fireplaces filled with dry flowers (I don’t understand it either)

Atlas Signs and Plaques works to accommodate owners of all styles of houses. If you are a Victorian homeowner seeking a sign for your Victorian house then look no further—our Classic Arch Address Plaque is the absolute best matching Victorian sign that we offer. The design is not as lavish as most Victorian homes—but the arch in the middle of the sign is very indicative and reflective of the Victorian style—a perfect match.

Arch Sign

A Great Compliment to Any Victorian Home

A victorian example of arcitechture

Many Victorians Resemble Castles

Like most movements, the Victorian style was rejected by architectural critics but was loved by the public consumer. It’s easy to see why—Victorian homes have a deep beauty to them. They command a striking sense of awe and wonder simply by their appearance. If every house has at least 1 mystery, a Victorian has 3.

Is 3D a Gimmick or is it Here to Stay?

A picture of 3D movies

Last week I found myself walking through the aisles of Best Buy and noticed some pretty interesting things. First, my $250 phone (which was new 7 months ago) now costs only $59.99. Moral? With technology, you can buy something brand new in the store and it will be outdated by the time you get home. Anyways, I soon found myself in the TV section where I was blown away by the sharp, crisp display of plasma televisions big and small. Then I came to the 3DTV display, complete with 3D glasses and a cozy seat to rest my weary legs. Having never seen anything in 3D before I was excited to experience the phenomenon for free. The result? It’s unlike anything you’ve ever seen: images do jump out at you, but they are blurry and, frankly, a little cartoony. So here’s the question of the day: is 3D a gimmick, or is it here to stay? Answer: 3D is a gimmick that is here to stay.

Part of the problem with 3D movies is that the technology is nothing new to consumers. 3D movies have been around since 1922 and have never really achieved great success, despite concerted efforts from developers. But, with the way that home technology is spreading (in terms of cost and availability) one would be foolish to state that 3D will simply fail this time around (like HD DVD). Instead, it will remain a viable entertainment option for those affluent enough to afford or those curious enough to invest in it—but 3D is not ready to take over home entertainment the same way Blu-Rays have, or DVDs before them. Here’s why.

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